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The direction of the heart, the direction of the journey | 2023 Shanghai Auto Show IA Freya Group looks forward to working together with China for progress and development
2023/05/16 Browse:2409order

During the 20th Shanghai International Auto Industry Exhibition (2023 Shanghai Auto Show), FORVIA Group, the world's seventh largest automotive technology supplier, unveiled a series of breakthrough technologies and interactive experiences under its subsidiary, Faurecia and Haila, committed to creating safe, sustainable, advanced, and personalized travel experiences for the Chinese and global automotive markets.


In 2023, China will account for 32% of the global automotive market share, so the Shanghai Auto Show will be an important opportunity for FORVIA to showcase its innovative capabilities and grasp market trends. From booth design to training for interpreters, every step was completed in close cooperation with teams from Faurecia and Haila Group, China, and various business units, fully demonstrating the comprehensive technical strength of Faurecia to customers and users.


At the press conference at the FORVIA Floria Group booth, Mr. Patrick KOLLER, CEO of Floria, introduced the group's trends in the global and local markets:


We are pleased to present cutting-edge technologies and solutions that respond to all industry trends at the 2023 Shanghai Auto Show, showcasing the diverse and balanced product portfolio of Faurecia and Haila. Thanks to Faurecia and Haila's over 30 years of deep cultivation and development in the Chinese market, FORVIA Faurecia Group has established a strong and lasting relationship with the Chinese automotive market and is a trustworthy partner for Chinese automotive manufacturers. We look forward to working with automotive companies in China Manufacturers work together to create a 'smart and mobile integrated' future for mobile travel


In the past few years, the Chinese automotive market has shown significant growth and led the way in mainstream trends such as electrification and autonomous driving. Chinese automotive brands are rising at an astonishing pace in the global market. With deep local cultivation as one of its core development strategies, FORVIA Group has established deep partnerships with major domestic automakers in China, collaborating with over 40 global and local Chinese automakers 


FORVIA Group has brought its diverse and balanced product portfolio of Faurecia and Haila to the 2023 Shanghai Auto Show. Through six major business units - Seats, Interior, Green Action, Automotive Electronics, Lighting, and Life Cycle Solutions - FORVIA Group has presented insights and innovative solutions to address three major industry trends: electrification and energy management Personalized experiences in safe and autonomous driving, as well as digital and sustainable cabins, explore the infinite possibilities that future travel can bring to people's lives.


During The 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023), FORVIA Group showcases a series of groundbreaking technology and interactive experiences, presenting its combined portfolio of Faurecia and HELLA. All these technologies illustrate FORIVA's commitment to shaping safe, advanced, customized, and sustainable mobility experiences for the Chinese and global markets.


China alone will account for around 32% of global vehicles volumes in 2023 so Auto Shanghai is a highly important event for FORVIA. From booth design preparation to the training on demonstrators, teams from BGs, China and Group of both Faurecia and HELLA have worked closely together to project the strength of FORVIA’s combined tech offering.


Key technologies and interactive experiences showcased by FORVIA focus on our three strategic axes:


Electrification and energy management

Safe and automated driving

Digital and sustainable cockpit experiences


Patrick Koller, CEO of Faurecia, hosted a press conference at FORVIA's booth to present FORVIA's activities at a global and local level: "We are glad to present cutting-edge technologies and solutions addressing all industry megatrends at Auto Shanghai 2023, presenting the combined portfolio of Faurecia and HELLA. With more than 30 years of history of both companies in China, FORVIA has a strong and lasting relationship with the market and is a trusted part of Chinese OEMs. We are looking forward to inspiring mobility with OEMs in China. "


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